Job Summary
Position Objective:
To manage PETA's home page as well as its online news and promotions and develop and continually refine the metrics and reporting for digital initiatives
Responsibilities
Primary Responsibilities and Duties:
• Maintain, update, and assign PETA home page placement, balancing the needs of multiple stakeholders and priorities
• Oversee all online news content and promotions
• Oversee the blog and manage online news staff
• Develop strategies and goals for PETA's news content and communicate them to staff members
• Create and initiate marketing plans to drive Web traffic to news content as well as to maximize user interactivity
• Oversee the tracking and analysis of news traffic, making changes in strategy accordingly
• Perform any other duties assigned by the supervisor
Qualifications
• College degree in a related field or equivalent experience
• Minimum of four years of marketing experience
• Minimum of one year of leadership or management experience
• Thorough knowledge of animal rights issues and PETA campaigns
• Proven understanding of complex marketing concepts and strategies
• Proven exceptional analytical, organizational, and research skills
• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically
• Demonstrated excellent verbal and written communication skills
• Excellent organizational and time-management skills
• Proven excellent relationship-building and interpersonal skills
• Professional appearance and adherence to a vegan lifestyle
• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
• Commitment to the objectives of the organization
How to Apply
Please apply online:
https://www.appone.com/
PETA
(http://www.peta.org)
SUBJECTS: ANIMAL WELFARE
JOB TYPE: COMMUNICATIONS
LOCATION: CALIFORNIA
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